As the below POP for Wendy’s Baconator® shows, there is never such thing as too much bacon!

The promotion appeared in Canadian Wendy’s restaurants between July 12, 2021 and August 1, 2021.

This project was completed during my Agency Lab internship at McCann Canada.

After completing this project, I decided to create two alternate, fictitious POPs for the Baconator®, both of which pack an equally meaty punch!