Brand Manifestos

Harry’s Charbroiled

Sussex. Styles. Callahan. Potter. 

What do all of these famous men have in common? 

You could say that they’re handsome, rich, charismatic—even magical! They might even satisfy you romantically, financially, intellectually, or artistically beyond your wildest dreams. 

But none of them can make a burger as amazing as Harry’s Charbroiled. 

Now at Harry’s, we’re not about your average diner burger. We’re not even about your above-average, hipster diner burger. 

No.

We’re about a delicious, juicy, charbroiled burger that makes your taste buds scream in euphoric ecstasy and your stomach do glee-filled backflips with each and every bite. A burger that satisfies all your cravings—including ones you didn’t even know you had.

So go ahead: Cover your room in posters, turn the volume up to 11 on your favourite song, have a movie marathon, or reread your favourite book for the 87th time. 

Just know that when you’re done, you’ll be hungry—nay, hangry—for something that none of these Harrys, in all of their ginger-haired, angel-voiced, crime-fighting, chosen-one-being glory can give you:    

The exhilarating, intense, makes-you-question-the-very-nature-of-your-existence burger that can only be found at Harry’s Charbroiled.

(This project was completed during my time at Miami Ad School Toronto.)

More brand manifestos to come soon!