JSwipe

In addition to the usual dating app woes, many Jewish singles face the challenge of finding someone who is compatible from a religious and spiritual perspective—not to mention Bubbe’s constant kvetching about when they’re going to bring a Nice Jewish Boy/Girl home for Shabbat dinner!

This Instagram Stories campaign for JSwipe uses popular and funny Jewish references to show why it should be the top-of-mind dating app for Millennial and Gen-Z Jewish people looking for a connection.

This project was completed during my time at Miami Ad School Toronto.